Within today’s programmatic advertising universe accountability and outcomes are increasing in priority for advertisers. As part of our mission to provide Real Outcomes, Light Reaction, Xaxis’ performance business, leverages our proprietary Optimization Engine to deliver this mission for our brands.
To deliver the best possible outcomes for performance advertising campaigns in a very competitive market, we've had to constantly innovate, developing new insights while being transparent with clients about our methods in order to deliver quality, innovation and gain their trust.
Performance marketing, where the marketer pays only for agreed outcomes, can reduce risk to the brand. Constant media innovation has made connecting to the right audience more feasible than ever – it’s now possible to achieve measurable outcomes beyond the boundaries of simple clicks and clickthroughs.
Programmatic advertising technology powers Light Reaction's cross-device performance advertising campaigns, enabling advertisers to achieve real outcomes—app downloads, e-commerce sales, newsletter signups, appointments for face-to-face demonstrations, and many others.
When popular German retailer Walbusch, wanted to generate incremental growth among new customers, Light Reaction was there to help. For this campaign, Walbusch’s main objective was to drive new customer acquisition with attribution as post-click only. With a powerful strategy in place, Light Reaction was able to drive performance for Walbusch leading to a valuable relationship with the client.
The next evolution of performance marketing is emerging, and it’s focused on delivering Real Outcomes for brands.
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