About Us // Press

Light Reaction’s unique methodology has people talking.

  1. 17 Feb 2017// 'Downloads are obsolete' and other mobile-engagement trends

    'Downloads are obsolete' and other mobile-engagement trends

    Marketers must quickly change their priorities from quantity to quality and get smarter about measuring performance, according to a trend report from Light Reaction.

  2. 04 Oct 2016// Light Reaction Switches On In Vietnam

    Light Reaction Switches On In Vietnam

    VIETNAM - Light Reaction, a performance advertising business that is part of Xaxis, has launched in Ho Chi Minh City. The company is now present in 32 markets in North America, Europe, Asia and the Middle East.

  3. 08 Sep 2016// Modern Marketing Summit - Ad Week

    Modern Marketing Summit - Ad Week

    Join the brands, agencies, and tech companies that are leading innovation and shaping the future of marketing during advertising's biggest week. Topics to be covered include: Programmatic and the Future of Ad Buying The Expanding Role of Chatbots and AI in Marketing The New Realities of Virtual and Augmented Reality

  4. 29 Aug 2016// In Search of Real Outcomes

    In Search of Real Outcomes

    If there’s anything marketers have learned over the past several years, it’s that traditional advertising metrics may not be all they’re cracked up to be. Click fraud, bot traffic and a host of other ills have led advertisers to the conclusion that simply racking up clicks, views, downloads or likes doesn’t necessarily translate into real world results such as sales conversions.

  5. 02 Aug 2016// Branding & Performance Are Merging: Light Reaction CEO Walczak

    Branding & Performance Are Merging: Light Reaction CEO Walczak

    CANNES — They have traditionally been regarded as two distinct places on the marketing “funnel”. But could “branding” and “performance” advertising now be colliding together? Whilst the former tactic aims to switch on consumer interest, the latter sees marketers pay for end results. Now there are so many ad technologies out there, things are changing, says Bob Walczak, the global CEO of Light Reaction, WPP’s performance marketing division.

  6. 28 Jun 2016// eMarketer Roundup: Optimizing Mobile Advertising

    eMarketer Roundup: Optimizing Mobile Advertising

    This year, in the US, advertisers will spend $28.72 billion to reach their targets on mobile devices, eMarketer estimates. But—as is common with so many digital advertising channels that offer the promise of measurability and everincreasing efficacy—performance measurement is still a challenge. eMarketer has curated a Roundup of articles, trends and insights to help marketers understand the current state of mobile advertising.

  7. 22 Jun 2016// Moving on up: Performance goes premium as marketers shift to outcomes model

    Moving on up: Performance goes premium as marketers shift to outcomes model

    Performance advertising has generally operated on a binary model. Elicit response, get paid. Whether driving downloads, sales or sign-ups, the focus is on delivering specific actions at the lowest possible cost. Under this definition, the best performance advertising is strictly quantitative. A sale is a sale. A download is a download.

  8. 10 May 2016// Light Reaction Sponsors Mobile Connect, June 12-14, 2016

    Light Reaction Sponsors Mobile Connect, June 12-14, 2016

    Now in its second year, Mobile Connect is a forum where senior level executives come together to have detailed discussions with their peers, source solutions from the leading providers, and grow their bottom line, faster. Mobile Connect was launched to provide retailers with high-level networking with other retailers and pre-qualified meetings with solution providers, this is a high-profile, niche gathering separate from our other conferences.

  9. 10 May 2016// Light Reaction is an Exclusive Sponsor for 2016 Mobile Marketing Association Summit, July 26th, 2016

    Light Reaction is an Exclusive Sponsor for 2016 Mobile Marketing Association Summit, July 26th, 2016

    This year’s MMA CEO & CMO Summit, the annual think tank for the mobile industry’s top influencers, leaders and decision makers, will showcase the importance and role of the C-suite in reaching mobile maturity. This event will inspire you and present tangible strategies that today’s mobile leaders are using to create mobile expertise internally and captivate consumers in relevant and unique ways that drive increased ROI.

  10. 12 Apr 2016// Media Buyers’ Mobile Cheat Sheet

    Media Buyers’ Mobile Cheat Sheet

    The following is a guest contributed post to MMW from Rosa Markarian, VP, Global Business Operations, at Light Reaction. With mobile predicted to represent a whopping 70 percent …