Effective Date: November 11, 2016
Light Reaction, a division of Xaxis, Inc. or one of its affiliates (such corporation or affiliate, "Xaxis"), is firmly committed to protecting the privacy of Internet users and fostering user confidence in the Internet and Internet advertising. We continually evaluate innovative ways to protect online user privacy while also seeking to deliver relevant advertising and custom online experiences on behalf of our clients.
The next few sections below describe how we collect and use user information in connection with the operation of our Services, such as through advertisements that may appear on various websites.
For information on how we collect and use information that is collected directly on this website (as opposed to through the Services), please see the section entitled “Your Use of and Correspondence on this Website” below.
Light Reaction's Services
Types of Information We Collect through Our Services
When you view and interact with websites and advertisements operated by our clients (and, in some cases, by our clients' clients), we may collect through our Services information regarding your browsing, usage and interactions. We may also collect information that allows us to identify browsers we have interacted with previously. Such information collected by our Services may include the type of Internet browser and computer operating system you use, your computer’s Internet protocol (“IP” address), the URLs of the websites you visited before and after viewing an advertisement, and information related to websites and pages you are viewing.
We do not collect users’ names, mailing addresses, phone numbers, email addresses or similar personal data. We also do not store full IP addresses. Upon receipt of your device's IP address our systems automatically remove part of it. Whenever we refer to “you” or “your”, we are referring to a browser or device and not you as an identifiable person.
How We Use Information Collected through Our Services
We use the information collected through our Services to provide you with the most useful and relevant online advertising and to better customize the sort of advertisements you see on those websites. For example, if we think that a user is interested in apparel options, then our Services may help our clients deliver interest-based online advertisements to you about a particular type of apparel.
We also may use such information to limit the number of times you see a particular ad, and for other purposes such as research, reporting and analysis.
We may also receive from other companies information collected outside the Services for use in connection with the Services on behalf of our clients. We also do this in order to get a clearer picture of the types of advertisements that might be most relevant and useful to you. We do not associate such information with your name, mailing address, email address or similar personal data. We only ever associate it to your browser or device.
We require our clients to comply with applicable laws governing online privacy. We encourage you to read the privacy policies of the websites you visit to better understand issues relating to your online privacy.
Disclosure of Information to Third Parties
We also may disclose the information we collect to third parties, including law enforcement, when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person.
You may simply opt out of receiving customized third-party advertisements via Xaxis and Light Reaction technologies by clicking here: OPT OUT
Our opt-out cookies are programmed to expire ten years after they are initially issued. If you buy a new computer, upgrade or change browsers or delete this “opt-out” cookie, you will need to perform this opt-out process again. In order for the opt-out to work, your browser must be set to accept third- party cookies so the opt-out cookie can be stored on your device.
Alternatively, you may adjust your browser settings to refuse or remove cookies, which would result in the elimination of interest-based advertising via cookies from other providers in addition to Light Reaction. However, by doing so, you may not be able to use certain features on the websites you visit or take full advantage of all website offerings and interest-based advertising. You may refuse or remove cookies by following the directions provided in your browser settings. You may refuse or remove cookies by following the directions provided in your browser settings. Further information about cookies is available at www.aboutcookies.org.
We fully support the digital advertising industry’s efforts to increase transparency in the area of interest-based advertising and health segments. For more information on standard interest segments based on health-related information or interests that we may use for interest-based advertising purposes, click here.
European Interactive Digital Advertising Alliance
We are a member of the European Interactive Digital Advertising Alliance (EDAA) and, in connection with our membership, adhere to the IAB Europe EU Framework for Online Behavioral Advertising in those markets where that self-regulatory framework applies. For information about interest-based advertising and the choices available to you, and to opt out of third-party interest-based advertisements from us and other participating EDAA member companies via cookies, please click here.
We are sensitive to the issue of children's privacy. Therefore, our website and Services are neither developed for, nor directed at, children or at websites primarily directed to children. If you believe a child has provided us with personal information and you would like to have the information removed, please contact us at firstname.lastname@example.org.
Linking to Other Websites
A link from our own website to another website does not imply our endorsement of that website. We do not control the websites to which we link and assume no responsibility for their content or privacy policies. Therefore, you should carefully review the privacy policies that apply to any websites you access from our website.
Transfer of Data in the Event of Acquisition
In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase, or other transaction, we reserve the right to transfer all information (including any information a user may have provided through the “contact us” page) that is in our possession or under our control to such acquiring party.
We follow generally accepted industry standards to protect against the unauthorized access to, retention of, and disclosure of data. This includes undertaking necessary physical, electronic, and management activities required to protect data integrity, access, and use. Any data that is stored on our servers is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect data on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your data at all times, we cannot guarantee its absolute security and shall not be liable for any breach of security by an outside party.
We generally maintain the information we collect through our Services in non-aggregated form for a period of not more than thirteen months. This data includes websites visited, content viewed, ad interactions, IP addresses, browser type and language settings.
We may maintain information we collect through our Services in an aggregated form for a period longer than thirteen months.
Your Use of and Correspondence on this Website
Information collected on our website may be stored and processed in the United States or any other country in which we or our affiliates, subsidiaries, agents or customers maintain facilities. You acknowledge and agree that personal data you provide to us may be transferred outside of the country in which you reside. Providing such information will constitute your consent to any such transfer. Where we make such a transfer, we will take reasonable steps to make sure your personal data is treated securely.
How to obtain a copy of your information
You are entitled to ask for a copy of the personal information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your personal information corrected. Please contact us using the details set out below.
How to contact us if your information or choices change
If your personal information or your preferences change, if you don't want us to send you the information you have requested or if you have any queries about how we use your personal information, please let us know by contacting Light Reaction at the following email address: email@example.com.
If you have questions or concerns regarding this statement, you should contact us through email or by mail. You can address your general questions and comments by e-mail to firstname.lastname@example.org or by mail to Light Reaction c/o Xaxis, 132 West 31 Street, New York, NY 10001, Attn: Legal Department.