Disclosure of Information to Third Parties

Light Reaction shares information we collect about you (see "Types of Information We Collect through Our Services" above), and information derived from it, to our clients, affiliates, and service providers that perform services and functions on our behalf and/or on behalf of our clients, such as companies that are responsible for the actual delivery of Interest-Based Advertising — including demand-side platforms, advertising networks, advertising exchanges, and adservers. As we do not collect users' names, mailing addresses, phone numbers, email addresses or similar data that would enable identification of a particular individual through our Services, we do not disclose this information to third parties. However, if you decide to provide data that would enable identification of a particular individual via one of our clients' advertisements or Sites, then that information will be received by that client and will be subject to that client's privacy policy. Our service providers are generally not permitted to use non-aggregated information we disclose to them for any purpose other than providing services to us or our clients.

Our affiliate [m]PLATFORM operates and maintains a proprietary data management platform that we and other affiliates may use in order to provide services. The information we disclose to [m]PLATFORM may be used by mPlatform and such other affiliates not only to provide services to us and our clients, but also to provide services to those affiliates and their respective clients.

We may also disclose the information we collect to third parties, including law enforcement, when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person.

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