Types of Information We Collect and Use through Provision of Our Services

When you view and interact with Sites and with advertisements where our Services are utilized, our Services are designed to collect and/or use information about the type of web pages that individuals visit and about interactions that they have with Sites and with our clients' advertisements. We also collect information that identifies the browsers and devices of the individuals who have viewed our clients' advertising. This information includes the following categories of data:

Technical Identifiers
These can be used to identify an individual's browser, mobile advertising environment, and/or device, and typically include:
- Cookie IDs
- Mobile advertising IDs (e.g., IDFAs and Google Advertising IDs)
- Our affiliate [m]PLATFORM's "[mP]ID" proxy identifier for the above IDs

Additional Technical Information
- Internet protocol address ("IP address") and data derived from an IP address, such as non-precise geolocation data that indicates the country, region, city, and/or postal code of a device
- Type of Internet browser, browser language, and operating system
- Connection type (wired or Wi-Fi), network to which the device is connected, and mobile carrier (if available)
- Longitude/latitude of a (mobile) device

For purposes of this Privacy Notice, "device" includes computers, smartphones, tablet computers, e-readers, and other digital devices capable of maintaining an Internet connection, and "mobile device" includes smartphones and tablet computers.

Online Activity Information
Light Reaction collects the information explained below about your online browsing activity to determine what types of activities, services and products you and other users may be interested in and how you and other users interact with certain advertisements. This information includes: - Records of the types of Sites and pages viewed (i.e., in order to ascertain interests)
- Site/page you came from before, and visited after, viewing an advertisement
- Date and time of online activity
- Frequency of visits to a Site
- Search terms used on a Site
- Interaction with an advertisement (e.g., whether a user clicks on an advertisement)

User Information received from Third Parties
We also receive both online and offline User Information collected by third parties, including demographic and interest information for use in our Services. The third parties include our clients and carefully selected service providers. When we receive offline User Information, this information is provided to us via a service provider in conjunction with a cookie ID, advertising ID, or similar user ID that identifies a customer or consumer to us, the client or service provider, but we do not receive users' names, mailing addresses, phone numbers, email addresses or similar data that would enable identification of a particular individual connected with these IDs.

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