Case Study

Real-Time Prospecting on CPA Basis

When popular German retailer Walbusch, wanted to generate incremental growth among new customers, Light Reaction was there to help. For this campaign, Walbusch’s main objective was to drive new customer acquisition with attribution as post-click only. With a powerful strategy in place, Light Reaction was able to drive performance for Walbusch leading to a valuable relationship with the client.

Walbusch Walter Busch GmbH & Co. KG

Founded in 1934, Walbusch Walter Busch GmbH & Co. KG is a company in the fashion industry, based in Solingen .

CAMPAIGN BUILDING BLOCKS

Technology

Auto-optimize to post-click conversions of new customers only.

Creative

Campaign placements utilized dynamic creative in real-time.

Data

Ability to understand existing customers (yachtsman, Stones fan, etc.) and model out new customers (water sports enthusiast, Johnny Cash fan, etc.). Existing customers were excluded from the campaign.

RESULTS
+10%

increase in revenue turnover

+17%

increase in post-click sales

+16%

increase in new customers

-8%

decrease in cost per new customer

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