Resources // Blog

  1. March 9, 2017

    Aligning Machine Learning with Business Rules (for Real Outcomes)

    Within today’s programmatic advertising universe accountability and outcomes are increasing in priority for advertisers. As part of our mission to provide Real Outcomes, Light Reaction, Xaxis’ performance business, leverages our proprietary Optimization Engine to deliver this mission for our brands. 

  2. Sept. 13, 2016

    Insights + Transparency = Performance Success

    To deliver the best possible outcomes for performance advertising campaigns in a very competitive market, we've had to constantly innovate, developing new insights while being transparent with clients about our methods in order to deliver quality, innovation and gain their trust.

  3. Sept. 2, 2016

    Top Five Rules for Driving Real Performance-Based Outcomes

    Performance marketing, where the marketer pays only for agreed outcomes, can reduce risk to the brand. Constant media innovation has made connecting to the right audience more feasible than ever – it’s now possible to achieve measurable outcomes beyond the boundaries of simple clicks and clickthroughs.

  4. July 13, 2016

    'Creative Convergence' Accelerates Programmatic Advertising Performance

    Programmatic advertising technology powers Light Reaction's cross-device performance advertising campaigns, enabling advertisers to achieve real outcomes—app downloads, e-commerce sales, newsletter signups, appointments for face-to-face demonstrations, and many others. 

  5. July 7, 2016

    Premium + Performance = Real Outcomes

    Performance marketers are becoming more sophisticated and understand that performance-based advertising is about quantity and quality, and that It's time to work toward real outcomes. 

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