March 9, 2017
Within today’s programmatic advertising universe accountability and outcomes are increasing in priority for advertisers. As part of our mission to provide Real Outcomes, Light Reaction, Xaxis’ performance business, leverages our proprietary Optimization Engine to deliver this mission for our brands.
Sept. 13, 2016
To deliver the best possible outcomes for performance advertising campaigns in a very competitive market, we've had to constantly innovate, developing new insights while being transparent with clients about our methods in order to deliver quality, innovation and gain their trust.
Sept. 2, 2016
Performance marketing, where the marketer pays only for agreed outcomes, can reduce risk to the brand. Constant media innovation has made connecting to the right audience more feasible than ever – it’s now possible to achieve measurable outcomes beyond the boundaries of simple clicks and clickthroughs.
July 13, 2016
Programmatic advertising technology powers Light Reaction's cross-device performance advertising campaigns, enabling advertisers to achieve real outcomes—app downloads, e-commerce sales, newsletter signups, appointments for face-to-face demonstrations, and many others.
July 7, 2016
Performance marketers are becoming more sophisticated and understand that performance-based advertising is about quantity and quality, and that It's time to work toward real outcomes.
You have completed the opt-out procedure which means we will no longer customize ads for your browser.
Please be advised that if you change computer or browser, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.